ORGANIC INGREDIENTS, TRANSPARENT FORMULAS
We carefully select pure, certified organic ingredients - grown naturally, without synthetic pesticides or fertilizers.
Value Bundles
Curated collections of best selling items. Save up to 30%.
Free delivery on UK orders over £35.00
The Absolutely NOT List
Parabens
Synthetic preservatives that can disrupt hormones
Silicones
Can build up on hair and prevent moisture absorption
Artificial Fragrance
Often contains hidden allergens and irritants
Synthetic Sulfates
Harsh detergents that strip natural oils from hair
Phthalates
Chemicals linked to reproductive and developmental issues
Synthetic BHA/BHT Preservatives
Potentially harmful antioxidants used as preservatives
Formaldehyde / Formaldehyde Donors
Known carcinogens used in some hair treatments
Ethanolamines (MEA/DEA/TEA)
Can form carcinogenic compounds when combined with other ingredients
"I wanted clean ingredients that helped my hair be manageable and moisturized and this is definitely it. Believe me, I have tried just about everything on the market and nothing compares.”
- NIKKI
How to Transform Your Hair in 7 Days: A Natural Repair Routine
How to Transform Your Hair in 7 Days: A Natural Repair Routine
Organic Ingredients
All of our ingredients are grown or harvested without the use of conventional or synthetic pesticides and fertilizers.
Transparent Formulas
All USDA Certified Organic products have at least 95% organically produced ingredients.
Cruelty Free
None of our ingredients or products are tested on animals. We are approved by PETA.