ORGANIC INGREDIENTS, TRANSPARENT FORMULAS

We carefully select pure, certified organic ingredients - grown naturally, without synthetic pesticides or fertilizers.

Organic Solutions.

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Value Bundles

Curated collections of best selling items. Save up to 30%.

Fine Hair Collection

Fine Hair Collection

£56.75
£56.75
Normal Hair Collection

Normal Hair Collection

£54.00
£54.00
Dry Hair Collection

Dry Hair Collection

£57.00
£57.00
Scalp Care Collection

Scalp Care Collection

£57.50
£57.50

Free delivery on UK orders over £35.00

The Absolutely NOT List

Our dedication to your well-being and the environment is unwavering. That's why we've meticulously curated The Absolutely Not List: an inventory of harmful ingredients you'll never find in any of our products.
Our ingredients

Parabens

Synthetic preservatives that can disrupt hormones

Silicones

Can build up on hair and prevent moisture absorption

Artificial Fragrance

Often contains hidden allergens and irritants

Synthetic Sulfates

Harsh detergents that strip natural oils from hair

Phthalates

Chemicals linked to reproductive and developmental issues

Synthetic BHA/BHT Preservatives

Potentially harmful antioxidants used as preservatives

Formaldehyde / Formaldehyde Donors

Known carcinogens used in some hair treatments

Ethanolamines (MEA/DEA/TEA)

Can form carcinogenic compounds when combined with other ingredients

"I wanted clean ingredients that helped my hair be manageable and moisturized and this is definitely it. Believe me, I have tried just about everything on the market and nothing compares.”

- NIKKI

Organic Ingredients

All of our ingredients are grown or harvested without the use of conventional or synthetic pesticides and fertilizers.

Transparent Formulas

All USDA Certified Organic products have at least 95% organically produced ingredients.

Cruelty Free

None of our ingredients or products are tested on animals. We are approved by PETA

John Masters believed that nature is the best source when it comes to clean beauty. 

Our story