A Fresh Start

Rediscover a better way to shop clean beauty.

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Cultivating a Cleaner Future

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“I wanted clean ingredients that helped my hair be manageable and moisturized and this is definitely it. Believe me I have tried just about everything on the market and nothing compares.”

Nikki

Shop By Hair Concerns

Find products specific to your hair type and needs.

Moisture
Volume
Frizz
Damage
Colour Treated
Curls
Ageing + Coarse
Oily + Dry Scalp

The Absolutely NOT List

Our dedication to your well-being and the environment is unwavering. That's why we've meticulously curated The Absolutely Not List: an inventory of harmful ingredients you'll never find in any of our products.

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Parabens
Silicones
Artificial Fragrance
Synthetic Sulfates
Phthalates
Synthetic BHA/BHT Preservatives
Formaldehyde / Formaldehyde Donors
Ethanolamines (MEA/DEA/TEA)

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