Our Ingredient Promise

Organic Ingredients, Transparent Formulas

Each day, we find ourselves confronted with numerous decisions concerning our beauty regimens. These decisions encompass everything from how we cleanse our hair, shield ourselves from the sun's rays, to how we nurture and pamper our skin. These seemingly minor choices collectively shape our lifestyle.

Our mission is to simplify these choices. But how?

We meticulously select the purest organic and natural ingredients for our formulations. All of our products are formulated with certified organic ingredients that are grown or harvested without the use of conventional or synthetic pesticides and fertilizers.

All USDA Certified Organic products have at least 95% organically produced ingredients (excluding water and salt). All remaining ingredients are on the National List approved by the USDA National Organic Program.

The Absolutely Not List


Listed as:

• butylparaben
• isobutylparaben
• propylparaben
• methylparaben
• ethylparaben

Why we don’t use it:

Commonly used preservatives to prevent bacteria and mold. Reported as likely endocrine disruptors, said to alter the body’s hormone functions.

Synthetic BHA/BHT Preservatives

Listed As:

• butylated hydroxyanisole (BHA)
• butylated hydroxytoluene (BHT)

Why we don’t use it:

Synthetic antioxidants used to help products last longer. Reported as likely carcinogens and endocrine (hormone) disruptors.


Listed As:

  • dibutyl phthalate (DBP)
  • benzyl butyl phthalate (DBP)
  • diethyl phthalate (DEP)
  • diethylhexyl
  • diethyl hexyl phthalate(DEHP)

Why we don’t use it:

Chemicals used to make products more pliable and to increase the performance of synthetic fragrances. Reported as likely endocrine (hormone) disruptors.

Formaldehyde / Formaldehyde Donors

Listed As:

• quaternium-15
• DMDM hydantoin
• imidazolidinyl urea
• diazolidinyl urea
• sodium hydroxymethlyglycinate
• 2-bromo-2 nitropropane-1, 3 diol(Bronopol)
• germaben
• germal

Why we don’t use it:

Used as a preservative. Reported as a likely carcinogen.

Synthetic Sulfates

Listed As:

• sodium lauryl sulfate (SLS)
• sodium laureth sulfate (SLES)
• sodium lauryl ether sulfate (SLES)

Why we don’t use it:

Synthetic surfactants (detergents) used to increase cleansing performance. Reported potential contamination with 1,4-Dioxane, which has been reported as a likely carcinogen.


Listed as

• monoethanolamine (MEA)
• diethanolamine (DEA)
• triethanolamine (TEA)

Why we don't use it

Surfactants (see synthetic sulfates) and pH adjuster (alter the acidity or alkalinity of a finished product). They have been linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.

Artificial Fragrance

Listed as

• parfum (fragrance)

Why we don't use it

Many synthetic fragrances are petroleum-based and reported as likely endocrine disruptors.


Listed as

• dimethicone
• cyclopentasiloxan

Why we don't use it

Used to add shine and moisturizing properties to hair. Reported as likely endocrine disruptors and harmful to the environment.

Our Hero Ingredients


Packed with folic acid, vitamins a, c, and e, which are natural antioxidants. It nourishes, soothes, and moisturizes hair and skin.


Infused with essential fatty acids, antioxidants, and vitamins a, c, and e that offer emollient properties to help hair and skin feel soft and hydrated.

Aspen Bark
Aspen Bark

This natural alternative to preservatives not only has antimicrobial properties, but also has skin smoothing properties as it gently exfoliates and buffs away dead skin.


More monounsaturated fatty acids than extra virgin olive oil. It delivers a blast of moisture to nourish and help strengthen hair strands.


Discover our collection of clean and consciously curated products to find a better solution for your hair, skin, and body care needs.